1. Online strategy services

The strategy work starts with an analysis of your current situation; what is the role of the  Internet and mobile in your business, both online and offline? How are you performing compared to your competition? Where are you now, where do you need to be in 2 years? The analysis covers your online marketplace, your online sales tools and marketing channels, the resources and processes you have available, and when necessary, your competition.

Based on the analysis, we develop a KPI framework and model for your company with our proprietary tools and processes; this model is used to get a fact-based financial insight into how your online business is performing, both online and offline, and the effects your online actions have in this performance.

The KPI model is used for setting goals; how your online presence should be supporting your company’s business strategy, what is the role of your online services and marketing and what are the business goals for all your online actions. Once the goals are set, the next step is a guideline based on your strategy for your overall online business, online sales, eCommerce and online marketing, in this order.

An online strategy is your business plan for the Internet and mobile, and it ensures your focus is on profitable revenue growth. Without it your focus is probably somewhere else.

Please have a look at the chart on right for a list of deliverables.

2. Online implementation services

An online strategy is only as good as the execution of it and the execution is usually the most difficult part of the process. New, complicated technologies, a large number of vendors, all kinds of technical obstacles and extremely long projects spanning over years usually mean that the business functions and goals that were set in the beginning have been somehow lost during the process and the end results might be delivering something else than business performance.

Our role in the big picture is to ensure that the implementation of online services and marketing create desired business results; not impressions, not traffic, not clicks, but money.

In the implementation process we create planning specifications based on business functions and then supervise the execution to meet the set business goals. This service spans over your websites and services, digital marketing, mobile, social media and online content, and PR. Naturally, business intelligence and analytics are an integral part of the  implementation in order to get factual information of performance.

Please have a look at the chart on right for a list of deliverables.

3. Online management services

Once you have set your online strategy based on your business goals and set rules for your implementation process to actually meet the business goals, the next step is to create a process to continuously manage your online business in order to improve results.

Our management services focus on online marketing and sales, which together form online business management, vendor management and the management of your own personnel resources and processes. A well-run management process will help in allocating budgets to the correct actions, setting correct priorities and cutting costs and delivery times in vendor projects.

We use our proprietary KPI model in the management process to make sure that all decisions are based on facts and not opinions, and that focus is always kept on money; efficiency, impact on revenue, decreased supplier costs or faster internal processes.

Please have a look at the chart on right for a list of deliverables.

The above sounds simple, but with the constant change in the marketplace and customer/consumer behaviour, speed is of essence. Are you faster than your competition?

If you are having hard time making decisions, start by making a small decision first; book us for an executive summary session.